Lights, Camera, Action!

    Lights, Camera, Action! Video has become one of the most effective forms of advertising on social media. Through platforms like YouTube, Instagram, and TikTok, videos have become the go-to method for marketers to reach their target audience.  Let’s look at a few...

It’s a Team Sport

It’s a Team Sport Recently, at a student portfolio review, someone asked the panel of design professionals what they look for when they hire for their companies. There were several answers — a portfolio of great work, problem solving skills, experience, presentation....

The First is for the Dog

The First Is for the dog! I’m not a great cook, but I do like to try. One of the things I enjoy making most is crepes. Years ago, French friends made them for our oldest son when he stayed for supper one evening. I decided after that to learn how to make them and, on...

Best Length for Online Videos

Best Length for Online Video Video dominates the web. It’s a great way for companies and individuals to make strong impressions and tell their stories. And it’s such a robust medium with its motion and audio and visual effects that companies want to say as much as...

CA’s Ed Collevecchio Quoted in Fast Company Article

  Sam Harrison, author and creative coach Someone just took aim at your idea. Resist the urge to fire back, then do this instead. This article in FastCompany by Sam Harrison stresses the value of listening instead of reacting when clients push back. READ THE...