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AI: A Game-Changing Tool for Creative Professionals Who Embrace Innovation
Fellow creators, AI is a game-changer in our creative toolbox. It helps us explore new realms, saves us time on mundane tasks, and sparks fresh ideas…
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Audio Podcasts, Making Them a Part of Your Brand
Did you know that it takes only 0.146 seconds for a human being to interpret a sound? Or that streaming audio has grown 64% since 2014?…
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Stock Icons Are Not Your Brand
Icons have become popular with companies everywhere to be a quick visual reference to help customers, prospects and others to find their way around websites, documents…
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Hues You Can Use
A corporate color palette refers to the set of colors that a company uses for its branding and marketing materials. Most companies choose a distinct and…
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Back to the Basics of Business
When asked about his secret for success, Lee Iacocca – the American automobile executive and former CEO of Chrysler Corporation – is often credited with saying,…
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Let’s Get Moving
Colorful and kinetic, animations have become a popular way to explain complex concepts and ideas to a broad audience. From explainer videos to educational materials, animations…
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Lights, Camera, Action!
Video has become one of the most effective forms of advertising on social media. Through platforms like YouTube, Instagram, and TikTok, videos have become the go-to…
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It’s a Team Sport
Recently, at a student portfolio review, someone asked the panel of design professionals what they look for when they hire for their companies. There were several…
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The First is for the Dog
I’m not a great cook, but I do like to try. One of the things I enjoy making most is crepes. Years ago, French friends made…
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Best Length for Online Videos
Video dominates the web. It’s a great way for companies and individuals to make strong impressions and tell their stories. And it’s such a robust medium…
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CA’s Ed Collevecchio Quoted in Fast Company Article
Sam Harrison, author and creative coach Someone just took aim at your idea. Resist the urge to fire back, then do this instead. This article in…